
Generative AI Initiative
Generative AI (GenAI) is rapidly transforming the media ecosystem and the world at large, reshaping our culture and our conversations. While there is great potential in this technology, there are also risks. The survival of the documentary industry, in all of its power and promise to help us understand and interpret our history and our present, is contingent on maintaining a truthful and transparent relationship with viewers.
Committed to this ideal, the Archival Producers Alliance set as our first task to develop guidelines in the responsible use of this revolutionary technology. We are offering them as an free resource to the documentary community in hopes that it will help filmmakers who are using, or considering using, GenAI in their work to ground their decisions in the values the documentary community has long held.
Guidelines Endorsed by:


































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Membership of the
Archival Producers Alliance
Additional Filmmaker Endorsements Jennifer Baichwal Mark Bailey Sam Ball Amina Bayou Richard Berge Ken Burns Sarah Burns Jason Cohn Janet Cole Rocky Collins Lisa Cortés Sophie Compton Sophie Constantinou Jon Else Rob Epstein Ina Fichman Jeffrey Friedman Tony Gerber Abby Ginzberg John Haptas Chris Hegedus Gretchen Hildebran Nancy Kates Rory Kennedy Elizabeth Klinck Mary Kerr Susan Lazarus Jim LeBrecht Ursula Liang Martin Lisius Maida Lynn David McMahon Michael Moore Stefano Morello Stanley Nelson Pete Nicks Natasha Dack Ojumu Nick de Pencier​ Kellen Quinn Andrew Rossi James Rutenbeck Kristine Samuelson Veronica Selver Camille Servan-Schreiber Alyse Shorland Marcia Smith Martin Smith Paul Stekler​ Kate Stilley Brett Story Renee Tajima-Peña Rick Tejada-Flores Jean Tsien Matt Wolf Sharon Wood ​ ​
Launch Support Provided by
​The Jonathan Logan Family Foundation–empowering world-changing work.
